Uprise Mascara Black

Product Overview

• Formula: The mascara features a clean, 99% natural formula that includes natural waxes from sunflower, carnauba palm, Indian sal, and Japan wax trees. Pumice stone powder derived from volcanic magma is used to add volume without weighing down lashes.​

• Performance: Designed to provide a full and defined look, the mascara dries quickly to prevent transfer and flaking. The brush is crafted to separate lashes and add volume.​

• Sustainability: Cheekbone Beauty emphasizes sustainability, with responsibly harvested ingredients and eco-conscious packaging.​

🌿 Company Highlights

• Indigenous-Owned and Founded: Established in 2016 by Jenn Harper, an Anishinaabe woman from the Northwest Angle 33 First Nation, Cheekbone Beauty was inspired by her journey to reconnect with her heritage and a vivid dream that emphasized the need for Indigenous representation in beauty.

• Certified B Corporation: In March 2022, Cheekbone Beauty achieved B Corp certification, reflecting its commitment to high social and environmental performance standards. ​

• Indigenous Innovation Lab: The company operates its own lab in St. Catharines, Ontario, where a full-time cosmetic chemist develops products using local and by-product ingredients, blending Indigenous knowledge with Western science. ​

• Sustainability Initiatives: Cheekbone Beauty is dedicated to sustainability, utilizing compostable, biodegradable, and even plantable packaging. They also offer refill options and aim to eliminate single-use plastics. ​

• Community Giving: The brand has donated over $250,000 to various causes, including Shannen’s Dream, the Navajo Water Project, and One Tree Planted. They also established the Cheekbone Beauty Scholarship Fund to support Indigenous students pursuing post-secondary education.

Summary

• Company Nationality: Canadian​

• Vegan Status: Fully vegan and cruelty-free​

• Vegan Verification: The product is labeled as vegan and cruelty-free by the manufacturer.​

For the most accurate details, see the manufacturer’s website.