A 10‑shade eyeshadow palette curated for smoky eye looks. It contains a versatile mix of silky‑smooth mattes and shimmers that can be used for shading, highlighting and defining. The shadows glide on smoothly and deliver medium coverage with buildable intensity. They can be used on the lid, in the crease or as liner, and the palette is free from sulfates, parabens and phthalates. As with all e.l.f. products, it’s vegan and cruelty‑free.
Product Overview
This collection of ten smoky hues lets you create both subtle daytime looks and dramatic, contoured eyes. Use the lighter shades as a base or highlight, mid‑tones to contour the crease and deeper tones to line and define. The silky formula blends easily and may be applied dry for a soft wash of colour or dampened for more vibrant payoff. The clean formulation avoids sulfates, parabens and phthalates and is 100% vegan.
Company Highlights
• Founded in 2004 in California by Joseph Shamah and Scott Vincent Borba.
• Fully vegan and cruelty‑free; certified by PETA and Leaping Bunny.
• Committed to sustainability through initiatives like Project Unicorn, which eliminated over a million pounds of excess packaging waste.
• Maintains strict human‑rights standards and manufactures products in Fair Trade Certified facilities.
• Supports charities benefiting animals, women, people of colour and LGBTQ+ communities while keeping prices affordable.
Details
• Company Origin: United States (California)
• Vegan Status: Yes
• Vegan Verification: PETA and Leaping Bunny certified
• Cruelty‑Free Certification: PETA (2005) and Leaping Bunny (2022)
• Ingredient Transparency: Full list available on official retailer site; free from sulfates, parabens and phthalates
Reviews
There are no reviews yet.