e.l.f. Cosmetics Bite-Size Eyeshadow Rose Water

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Description

A travel‑friendly quad eyeshadow palette featuring two matte and two shimmer shades in complementary rose and cool‑toned hues. The creamy, ultra‑pigmented formula blends easily and delivers rich colour payoff in a compact size that fits in any bag. This palette is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone and is 100% vegan and cruelty‑free.

Product Overview

This bite‑size palette offers four curated shades—soft mattes and shimmering roses—designed for both everyday looks and dramatic effects. Its smooth, blendable texture provides long‑wearing, multidimensional colour in a pocket‑sized case. Ideal for travel or on‑the‑go touch‑ups, it delivers high‑quality colour without harsh chemicals.

Company Highlights

• Founded in 2004 in California by Joseph Shamah and Scott Vincent Borba and built around affordable, high‑quality cosmetics.
• Fully vegan and cruelty‑free; certified by PETA since 2005 and Leaping Bunny since 2022.
• Committed to sustainability; eliminated more than one million pounds of packaging waste through Project Unicorn and uses recyclable packaging.
• Enforces strict human‑rights standards and refuses to sell in China to avoid mandatory animal testing.
• Supports charities benefiting animals, women, people of colour and LGBTQ+ communities, and offers products typically priced $3‑$10.

Details

Company Origin: United States (California)
Vegan Status: Yes
Vegan Verification: Certified by PETA and Leaping Bunny.
Cruelty‑Free Certification: PETA (2005), Leaping Bunny (2022).
Ingredient Transparency: Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone.

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