My name is Jonathan and I’m the founder of Veggie in the 6ix — a blog and Instagram account highlighting vegan finds around Toronto — and The Toronto Vegan Insider, a newsletter focused on local news, products, and events. This new project, Buy Vegan, is a natural extension to what my brand has been building.

I’ve always found it frustrating trying to figure out which products are actually vegan when shopping online. I wanted something that felt like a vegan restaurant — where you don’t have to ask, double-check, or second-guess. You just know everything is safe to choose from.