Description
A versatile cream eyeshadow stick that delivers high-pigment, long-lasting color with a matte finish. The buildable, creamy formula glides on easily and can be used as a matte eyeshadow or eyeliner. It features a twist-up design with a built-in sharpener and is available in a range of shades inspired by the 1970s. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone, and they are 100% vegan and cruelty-free.
Product Overview
This matte shadow stick offers a creamy, blendable formula that applies effortlessly and delivers stay-put color without creasing. It can be worn alone, under, or over other eyeshadows to create custom looks, and the twist-up design with a built-in sharpener ensures precise application. Manufactured in Fair Trade Certified facilities, it embodies e.l.f.’s commitment to clean, vegan beauty.
Company Highlights
• Founded in 2004 in California by Joseph Shamah and Scott Vincent Borba, offering affordable cosmetics priced around $3–$10.
• Fully vegan and cruelty-free, with certification from PETA since 2005 and Leaping Bunny since 2022.
• Prioritises sustainability; eliminated more than one million pounds of packaging waste through Project Unicorn and uses recyclable packaging.
• Enforces strict human-rights policies and avoids selling in countries where animal testing is required.
• Supports charities that uplift animals, women, people of colour and LGBTQ+ communities.
Details
• Company Origin: United States (California)
• Vegan Status: Yes
• Vegan Verification: Certified by PETA and Leaping Bunny
• Cruelty-Free Certification: PETA (2005), Leaping Bunny (2022)
• Ingredient Transparency:Full ingredient list available on official site; product free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone
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