Description
A sheer, creamy eye primer that locks down your look and intensifies the colour of your favourite liquid or powder eyeshadow. The non‑greasy formula turns eyelids into a smooth canvas, increasing wear time while reducing smudging and creasing.
Overview
This long‑wearing primer delivers a smooth, crease‑resistant base that helps eyeshadow colours appear bolder and last longer. Its sheer finish works across skin tones, offering a non‑greasy feel that prevents smudging and creasing. Made in Fair Trade Certified facilities, the formula is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone.
Company Highlights
• Founded in 2004 in the United States and known for affordable, high‑quality cosmetics.
• Fully vegan and cruelty‑free; certified by PETA since 2005 and Leaping Bunny since 2022.
• Committed to sustainability, eliminating over one million pounds of packaging waste through Project Unicorn and using recyclable materials.
• Maintains rigorous human‑rights standards and does not sell in China to avoid animal testing.
• Supports charities benefiting animals, women, people of colour and LGBTQ+ communities while keeping products affordable (around $3–$10).
Details:
• Company Origin: United States (California)
• Vegan Status: Yes
• Vegan Verification: PETA and Leaping Bunny certified
• Cruelty‑Free Certification: PETA (2005), Leaping Bunny (2022)
• Ingredient Transparency: Full list available on official site; formula free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and hydroquinone
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